Back May 20, 2008

TORRANCE, Calif., May 20, 2008 – Alpine Electronics of America, Inc., the industry-leading manufacturer of automotive mobile media solutions, today announced the winning music acts in its online “Rock the Dash™” contest. Top vote getter, “The Collapse” of Gainesville, Fla., captured the grand prize from among more than 450 artists and 1,300 songs entered. The competition invited up-and-coming musicians and bands of all genres from the U.S. and Canada to upload as many as five original songs to the “Rock the Dash” Web site. Fans were invited to listen to the music and vote for their favorite songs.

The contest, held at, gave participants widespread exposure and a chance to win a full Alpine in-vehicle sound system and other prizes totaling more than $35,000. Entrants included musicians in rock, hip-hop, alternative and country genres. The top winner received a complete Alpine car audio system; artists ranked 2 through 15 won high-performance Alpine products. Winners by Final Ranking:

  1. The Collapse, Gainesville, Fla.
  2. Ali Taylor, Los Angeles, Calif./Minneapolis, Minn.
  3. Echo Grey, Paducah, Ky.
  4. Sense of Reverence, Lafayette, Ind.
  5. Soul Circumference, Richfield, Ohio
  6. Out of the Black, Overbrook, Kan.
  7. Richard D Shank, Asheville, N.C.
  8. Bench Grinder, Seattle, Wash.
  9. Lives or Levels, Dumont, N.J.
  10. Heroes of Heartache, Hibbing, Minn.
  11. Hazard Los Angeles, Los Angeles, Calif.
  12. Kiss Kiss, South Brunswick, N.J.
  13. Heist At Hand, Houston, Texas
  14. The Lone Pine Cones, Doylestown, Pa.
  15. Victory Drive, San Francisco, Calif.
The grand prize “Rock the Dash System” awarded to the ambient indie rock band “The Collapse” is a 1,600-watt system consisting of:
  • (1) iDA-X100 in-dash iPod® Digital Media Receiver
  • (1) SPR-13S 5.25-inch component 2-way speaker
  • (1) SPR-17S 6.5-inch coaxial 2-way speaker
  • (1) PDX-4.150 4/3/2 channel Power Density Digital Amplifier
  • (1) PDX-1.1000 mono Power Density Digital Amplifier
  • (2) SWR-1042D 10-inch subwoofer

The five members of the “The Collapse” are: John Alan (Vocals, Guitar, Piano/Synthesizer, Bass, Drums), Heather Artrip (Vocals, Piano/Synthesizer, Bass), Alex Pfiffer (Guitar, Vocals, Synthesizer), David Young (Bass, Vocals, Synthesizer) and Adam McClure (Drums). Each member of the band takes home a grand-prize Alpine system for his/her vehicle (SRI $2,910 each).

Artists ranked 2 through 5 each receive an iDA-X100 Digital Media Receiver (SRI $400). The top 6 through 10 acts each receive an iDA-X200 Digital Media Receiver (SRI $300). Places 11 through 15 win an Alpine eX-10 Advanced iPod Controller with Bluetooth® (SRI $230).

The “Rock the Dash” contest was created as a part of the launch of Alpine’s new eX-10 Advanced iPod® Controller with Bluetooth, a dash top solution for consumers who want both their iPod music and Bluetooth hands-free calling in the car. The eX-10 works with any vehicle’s radio. It consists of a dash top-display unit with a bright 2.4-inch color TFT display, a remote control and a power module that plugs into the vehicle’s cigarette lighter. The device connects to any iPod with a dock connector via Alpine’s own KCE-422i Full Speed™ Connection for iPod cable (included). The iPod music is played back through the car’s sound system via the FM transmitter or line output jack. The eX-10 also can control a Bluetooth-enabled phone, allowing for a hands-free conversation to be played through the car’s speakers.

Although the “Rock the Dash” contest has ended, the site remains active. At the site, visitors can listen to all the music submitted by the “Rock the Dash” contest participants by using the eX-10 product demo to scroll through and play the songs. Visitors also can learn more about the “The Collapse” from the band’s bio on the site.

About Alpine Electronics
Alpine Electronics is a global supplier of automotive mobile media solutions including audio, video, satellite-linked navigation and portable device connectivity systems for original equipment and aftermarket applications. Alpine is at the forefront of vehicle entertainment and information system innovation, with many first-to-market technologies such as portable navigation that docks into an in-dash unit, iPod® integration, full-range digital amplification and automated acoustical correction sound systems.

With manufacturing and R&D facilities in Japan, China, Europe and North America, and more than 1,600 global patents, Alpine’s premium sound systems and user-friendly navigation products combine the latest in advanced technology with an enhanced user experience.

Alpine is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world’s premier manufacturers of electronic components for computer, communications and car electronics equipment. Visit to learn more about Alpine products or to find an authorized retailer.

Notice: Product information is based upon current information at the time of writing, but cannot be guaranteed. All designs, features, specifications and delivery dates are subject to change without notice.

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Alpine Electronics of America, Inc.