CEA  /
The Consumer Electronics Association (CEA) is the industry organization for the consumer electronics industry in the United States. CEA unites 2000 companies within the U.S. consumer technology industry. They are the leader in consumer electronic market research and forecasts, consumer surveys, legislative and regulatory news, engineering standards, training resources and more to help ensure technology's brightest future.

Watch The Road

Watch The Road  /
The Watch the Road program provides you with tips and recommendations for the safe operation and installation of the technologies in your vehicle. Please use and enjoy all the consumer electronics that are in your car — whether portable or installed — safely and responsibly, and most of all, Watch the Road.

Your Ride Your Way

Your Ride Your Way  /
The aftermarket industry has a record of bringing leading-edge technology and new consumer-driven products to market. Mobile electronics products provide information and entertainment, and they enhance consumers' enjoyment of their vehicles. Changes in the vehicle networks of many newer-model vehicles, which may have been intended to lead to more efficient and cost-effective production, in fact have had an unintended byproduct: The process of repairing, replacing or enhancing the original mobile information and entertainment systems in consumers' vehicles has become increasingly more complicated and expensive. The Your Ride Your WaySM campaign advocates for consumer choice and continued vehicle access.


The Mobile Enhancement Retailers Association (MERA) is the driving force for the Mobile Enhancement Industry. Retailers, manufacturers, and manufacturer representatives throughout the industry who realize that sharing ideas and education is the answer to the growth of the industry support MERA. MERA is where all of the mobile enhancement industry can gather to learn from and share with one another.